Job Description
Join our award-winning marketing team at Growth Innovations Inc., where creativity meets data-driven strategy. We're seeking a passionate Digital Marketing Specialist to amplify our brand's voice across digital channels and drive measurable growth in the competitive tech landscape. You'll collaborate with cross-functional teams to craft compelling campaigns that resonate with our global audience while leveraging cutting-edge analytics to optimize ROI.
Our Austin headquarters offers a vibrant, collaborative environment with state-of-the-art resources and opportunities for professional development through our annual innovation stipend. You'll work directly with CMOs on high-impact initiatives that shape industry trends.
Responsibility
- Develop and execute multi-channel digital marketing campaigns across SEM, social media, email, and content marketing
- Manage PPC budgets (>$500k annually) with 15-20% YoY growth targets
- Analyze campaign performance using Google Analytics, HubSpot, and Tableau to derive actionable insights
- Optimize conversion funnels through A/B testing and user behavior analysis
- Coordinate with design and product teams on brand-aligned asset creation
- Generate monthly performance reports for stakeholders with strategic recommendations
- Stay current on digital marketing trends and platform algorithm updates
Qualification
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years proven experience in digital marketing with measurable campaign success
- Advanced proficiency in Google Ads, Facebook Ads Manager, and marketing automation tools
- Strong analytical skills with experience in data visualization (Tableau/Power BI)
- Certifications in Google Analytics, HubSpot, or SEM preferred
- Exceptional written communication with portfolio showcasing campaign results
- Experience working with SaaS or B2B technology clients
- Ability to manage multiple projects in a fast-paced environment