Job Description
Join Nexus Global's dynamic marketing team as a Marketing Specialist and drive brand growth in the heart of Austin's tech scene. We're seeking a creative strategist to transform market insights into compelling campaigns that captivate audiences and accelerate revenue. You'll collaborate with cross-functional teams to develop integrated digital experiences, leveraging cutting-edge analytics to optimize performance and deliver measurable ROI. This role offers the opportunity to shape our brand narrative while working in a collaborative environment that values innovation and professional growth.
Responsibility
- Develop and execute data-driven multi-channel marketing campaigns across digital, social, and email platforms
- Conduct market research and competitive analysis to identify emerging trends and growth opportunities
- Manage and optimize PPC advertising campaigns with a focus on lead generation and conversion
- Oversee content creation strategy including blog posts, whitepapers, and video assets
- Analyze campaign performance using Google Analytics and marketing automation tools
- Collaborate with design team to ensure brand consistency across all marketing materials
- Coordinate with sales department to align marketing initiatives with revenue goals
- Prepare monthly performance reports with actionable insights for leadership
Qualification
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing with proven campaign success
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation platforms
- Strong portfolio demonstrating campaign development and results
- Expertise in SEO/SEM best practices and content marketing strategies
- Proficiency in CRM systems (Salesforce preferred) and marketing analytics tools
- Excellent written and verbal communication skills with attention to detail
- Ability to manage multiple projects with competing deadlines in a fast-paced environment