Job Description
Join Nexus Growth Partners as a Marketing Specialist and drive our digital transformation in the tech sector. We're seeking a strategic thinker to elevate our brand presence across multiple channels and execute data-driven campaigns that convert. You'll collaborate with cross-functional teams to craft compelling narratives that resonate with our B2B audience while optimizing ROI through analytics.
Responsibility
- Develop and execute integrated marketing campaigns across digital, email, and social channels
- Analyze market trends and consumer insights to inform strategic decisions
- Manage SEO/SEM initiatives to increase organic traffic by 30%
- Create engaging content including whitepapers, case studies, and video scripts
- Oversee social media strategy with focus on LinkedIn and Twitter
- Track KPIs using Google Analytics and HubSpot to measure campaign success
- Coordinate with sales team to align marketing collateral with pipeline goals
Qualification
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of B2B marketing experience in SaaS/tech industry
- Expertise in marketing automation tools (HubSpot, Marketo)
- Proven track record of managing multi-channel campaigns
- Strong analytical skills with data-driven decision making
- Proficiency in SEO/SEM best practices and Google Analytics
- Exceptional written communication and storytelling abilities