Job Description
Join Nexus Digital, a fast-growing tech innovator, as our Marketing Specialist. You'll drive brand awareness and customer acquisition through data-driven campaigns across digital channels. This role offers the opportunity to shape our marketing strategy in a dynamic, collaborative environment where creativity meets analytics. We're seeking a strategic thinker with a passion for storytelling and measurable results.
Responsibility
- Develop and execute multi-channel marketing campaigns (social, email, PPC, content)
- Analyze campaign performance using Google Analytics and marketing automation tools
- Collaborate with design teams to create compelling brand assets
- Manage content calendar and optimize SEO/SEM strategies
- Conduct market research and identify growth opportunities
- Coordinate with sales teams to align marketing initiatives
- Report on KPIs and present insights to leadership
Qualification
- Bachelor's degree in Marketing or related field (3+ years experience)
- Proven expertise in digital marketing channels and tools
- Strong analytical skills with data-driven decision making
- Experience with marketing automation (HubSpot/Mailchimp)
- Proficiency in Google Analytics and SEO fundamentals
- Exceptional written communication and storytelling abilities
- Ability to manage multiple projects in a fast-paced environment