Job Description
Join Nexus Digital Group as a Marketing Specialist and become the architect of our brand's digital presence. We're seeking a creative strategist to elevate our market position through innovative campaigns and data-driven insights. This role offers the opportunity to shape our marketing ecosystem while collaborating with cross-functional teams to deliver measurable growth.
Responsibility
- Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, and email channels
- Analyze market trends and consumer behavior to inform strategic positioning and content creation
- Manage PPC budgets and optimize ad spend for maximum ROI across platforms
- Coordinate with design and product teams to ensure cohesive brand messaging
- Track KPIs using analytics tools and generate performance reports for stakeholders
- Lead A/B testing initiatives to continuously improve conversion rates
- Collaborate with sales to align marketing efforts with revenue goals
Qualification
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven campaign results
- Expertise in Google Analytics, Google Ads, and Facebook Business Manager
- Strong proficiency in SEO/SEM best practices and content marketing
- Advanced data analysis skills with experience in marketing automation tools
- Exceptional written communication and storytelling abilities
- Project management experience with cross-functional teams
- Certification in Google Analytics or HubSpot preferred