Job Description
Join GrowthHorizon Digital, an award-winning digital marketing agency, as we revolutionize brand storytelling in the tech sector. We're seeking a dynamic Marketing Specialist to architect and execute data-driven campaigns that captivate audiences and accelerate revenue growth. You'll collaborate with cross-functional teams to transform complex market insights into compelling narratives across digital channels. This hybrid role offers competitive benefits, professional development stipends, and opportunities to work with Fortune 500 clients. If you're passionate about merging creativity with analytics to build iconic brands, we want to hear from you.
Responsibility
- Develop and implement multi-channel digital marketing strategies including SEO, SEM, email, and social media campaigns
- Conduct market research and competitor analysis to identify growth opportunities and content gaps
- Create engaging content (blogs, whitepapers, video scripts) aligned with buyer personas and SEO best practices
- Manage PPC campaigns with Google Ads and Meta Ads, optimizing for CAC and ROAS
- Analyze campaign performance using tools like Google Analytics 4 and Tableau; provide actionable insights
- Coordinate with design teams to produce compelling visual assets for all marketing touchpoints
- Automate lead nurturing workflows using marketing automation platforms (HubSpot/Marketo)
- Present monthly performance reports to stakeholders with strategic recommendations
Qualification
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience)
- Proven expertise in digital marketing funnels with measurable ROI results
- Advanced proficiency in Google Analytics, Google Ads, and social media advertising
- Strong content creation skills with portfolio demonstrating brand storytelling
- Experience with marketing automation platforms (HubSpot or Marketo preferred)
- Data-driven mindset with ability to translate analytics into actionable strategies
- Proficient in HTML/CSS and marketing tools like Canva or Adobe Creative Suite
- Excellent presentation skills with ability to articulate complex concepts to diverse audiences